Blog
The Impact of Artificial Intelligence on the Media
Traditional media and its online continuations have always been an authentic source of information, expressing the thoughts, observations and feelings of us, the people. Their purpose is to inform and engage the audience in the spare minutes of the day, to create public discussions, to build style, to set the...
Read moreTraditional media vs Digital media
We often ask ourselves, traditional or digital media are the kings of communication today. The answer, of course, is not clear-cut, and in our expertise, they can only complement each other, not compete. “Traditional media” refers to daily and weekly newspapers and magazines, television and radio, outdoor advertising. They all...
Read moreThe power of print media
Despite the fact that we have dived deeply into the digital era, print still has a really big impact – even on the younger generation.A truly impressive amount of nearly 92% of young adults, between the ages of 18-23, in developed countries, say they prefer print media content over digital...
Read moreThe Present and the Past of Out-of-Home Advertising
When we think of outdoor advertising, probably first in mind are coming billboards in areas with the heaviest traffic in cities or those along the Republican road network. This form of communication has its potential and is much more than a simple poster, as long as it is used effectively....
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