Despite the fact that we have dived deeply into the digital era, print still has a really big impact – even on the younger generation.
A truly impressive amount of nearly 92% of young adults, between the ages of 18-23, in developed countries, say they prefer print media content over digital one because they find it easier to read. Millennials, known as a burgeoning consumer base, place great importance on print media and content.
Among the fundamental reasons for the continuous interest in print media is our human nature, and to be more precise – the desire to be able to touch physically something. The simplicity of directly touching something made from paper, colorful and non-digital, but printed is much more satisfying than what the virtual reality can offer. Possession of something tangible in a physical aspect continues to be a major way to establish credibility, but also trust between the brand and the consumers.
And since print advertising has proved to be a great way to generate brand awareness and profit, it’s worth looking at some of the best examples of creative approaches to print media. They range from memorable everyday messages to simple technological introductions and lead us to the human psychology of perception – also known as colours.
Creativity
For example, this print advertising campaign is based on the idea that with Jeep you can go wherever you want and “see what you want to see”. Each ad contains an image of an animal that, turned upside down, turns into another creature from the other side of the world: the giraffe becomes a penguin, the elephant a swan, and the deer – a sea lion.
QR Cоdes
QR codes turn print advertising into a gateway to the digital world of websites or social media pages. Many global marketing analysts have come to the conclusion that codes are much more accessible and arousing interest compared to traditional methods such as posters, flyers or simply advertising in a magazine. Codes can be used for much more than just website links. They can refer the user directly to videos, wifi access, questionnaires, maps and more.
Colour, colour, colour!
Colour characterization is among the most fundamental details in printed publications. Colours have the ability to make a printed marketing design a true work of art. Colours are known to have a particularly strong influence on a person’s psychological perceptions, and when used correctly, they could contribute extremely positively.
The example of the technology giant, Samsung, demonstrates the integration of colours in its marketing strategy, which arouses additional interest by highlighting the technological achievements of Samsung devices, as well as further attracting the attention of potential target groups by betting on the distinctive characteristics of the colour palettes.
Colours continue to be crucial to the creation and positioning of a truly good print campaign. Standpoint advises: Choose the colours of your print marketing and change the mood of the customer!
The past 2 years prove that the print universe remains as dynamic and adaptable as the changing world around it. While some global agencies create new standards using tricks from everyday life of each of us, others turn to trendy popularized technology-facilitating means. Invariable to all the latest and most popular standards among print advertising, colours remain! We will find them in all types of print advertising, whether catchy or QR-forwarding!